On 21 December 1979, a new advertising agency was born with a mission to create customer dialogue that gained results. From the beginning, this agency was a pioneer. Originally named Skandinavian Suoramarkkinointi Oy, it was the first advertising agency in Finland to specialize in direct marketing. Already in the early 80s, the company became better known by its acronym: SMOY.
The first owner was the late Patrick Elg, founder and CEO of
the Suorayhtiöt Group. Over the years, SMOY remained a part of the Suorayhtiöt Group, acting as an independent unit of
the Forma Publishing Group and Bonnier Group media corporations. Last year, SMOY broke away from Bonnier. It is currently privately owned, with operative management members owning the majority of shares.
"SMOY won several advertising competition awards in 2009. One of our online campaigns was voted Most Productive of the Year and we were recognized several times for our sales-boosting and effective customer relationship marketing. We sought to demonstrate in practice how adapting our strong customer relationship marketing experience to today´s digital applications, in addition to the traditional advertising channels, is the real key to successful campaigns," says Maria Blomberg, CEO of SMOY. "We here at SMOY refuse to be short-sighted or satisfied with superficial client relationships. We sincerely make an effort to understand the client´s business inside and out and to provide them with personal, nimble service. We concentrate on planning the best marketing communications we can for our customers without self-promotion. This is why we have a relatively low profile, despite the fact that we are one of Helsinki´s oldest advertising agencies."
SMOY Advertising Agency has been a pioneer in results-driven customer relationship marketing for three decades. The company currently employs some 15 professionals in traditional and digital marketing, including several language translators. SMOY´s key customers include the Synsam and Cazze optical stores, Nordea Financing, Anttila retailers, Radio Nova, Elfving Holding, Kaleva Travel, Aller Media and Tammi Publishing.
For further information:
CEO Maria Blomberg, 040 732 2902, maria.blomberg@smoy.com
Account Director Kimmo Levonen, 044 538 6636, kimmo.levonen@smoy.com
